Email Marketing For SEO ...

Email Marketing is a vastly under-utilised method getting people to your site. According to Sensis research only 50% of businesses that are online use email marketing to get people to their site.

Emails can be a very powerful form of communication if utilised correctly.

Emails can be used to distribute coupons, vouchers, discounts, free e-books, courses, newsletters, articles, key information and ultimately get people to your website. Build an email list from your website, or enter into a joint venture with someone who can let you borrow their list.

As an example, if you have a seasonal business that specialises in gifts you can set up automated emails that advise “3 for the price of 2 offers” and discounts before Christmas or Easter or Mothers Day. Think about the strategy you want to employ with your emails and utilise their potential.

A word of warning, be persistent because you never know
what might appeal to your audience
but don’t be a pest.


Don’t bombard your visitors with emails every other day as you can guarantee they will not be read and depending on the country you live in there will be legislation in place dealing with the issue of Spam.


Australia is widely considered to have the most developed legislation in place for Spam ...

This legislation seeks to ensure that companies and individuals do not abuse email communications and do not send out ‘unsolicited’ messages.

As a simple rule of thumb make sure you do two things when embarking on an email marketing campaign.
  • Only send your marketing messages to clients that have implicitly asked to received these communications. (This is called opting-in.)
  • Take out a subscription with a provider that will let you deliver your content from their servers. Make sure the service they offer is SPAM COMPLIANT.


About Email Signatures ...

Don’t neglect including a link to your website in all your email correspondence. Even if you are only sending emails to your friends, family, suppliers or are replying to an email received. Every person who visits your site helps.